Narrative Based
Narrative Based music videos consist of a main story line, more than often relating to the lyrics of the song. This I believe is an effective style of filming and a strong technique to use for engaging the audience. These specific music videos are mainly used to promote a film, applying cut scenes from the film and applying them into the video. As shown below is an example of a narrative based video; Aerosmith - I don't want to miss a thing. This video was designed to promote the film Armageddon.
Performance Based
Performance based videos feature the band/ artist performing to either the cameras or an audience. This is a common style of filming used for rock bands, often filmed at one of their concerts as they portray high levels of energy, keeping the viewers enticed to the video - also making the video more interesting. As shown below is an example of a performance based music video; Mumford & Sons - I Will Wait.
Conceptual Based
Conceptual based videos are known to be rather unusual, often basing the video on one idea - concentrating on one editing technique. They differ from other types of music videos as this is the only type that consists totally of one concept. As shown below is an example of a conceptual based music video; Oren Lavie - Her Morning Elegance.
- Very illustrative/ amplifying.
- Well thought out. Very good.
- Make sure shots used help present the mood of the song - dark, mysterious...etc.
- Knows what he is doing.. the video should be a success.
- Could do split screen?
- Editing can be used to help portray the emotion of the song?
What is the purpose and function of music videos in representing their artists?
There are many ways in which music videos use typical conventions and codes to represent their artists. In this essay, I will be analyzing the video "You Found Me", performed by The Fray. The fray are a piano-rock group from Denver, Colorado. The band first formed in 2002 and achieved success with the release of their debut album, You Found Me in 2003. You Found Me is the first single released by The Fray, taken from their second album, named "The Fray". The song was ranked #13 on the hot 100 songs of 2009 list, and #36 on billboards best adult pop songs of the decade list, making it one of the bands biggest hits. In an interview with the lead singer and pianist Isaac Slade, he expressed the meaning behind the lyrics of the song. He describes the song as being about the disappointment, the heartache and let down that comes with life. Its about belief, hope and faith. The video for You Found Me is shot in Chicago. The video was inspired by Wim Wenders film "Wings Of Desire". The video itself depicts various scenes of the band members in different roles - Playing on a steel bridge, alongside unknown people, on top of sky scrapers and at a car accident at which the band over see those involved.
The video opens with a helicopter shot of the city at night. I feel that this particular shot as a certain level of depth to the video, establishing a large setting to the viewers. Also, evening city lights create a sense of appeal to the video, keeping the viewers enticed to watch on. We are then introduced to the lead singer of the group. This is shown through a combination of a focus pull and close-up shot of his face in what appears to be the back of a moving vehicle. This shot allows the audience to become familiar with the lead singer in terms of his facial appearance and features. This shot is followed by an extreme close-up shot of the singer playing the piano. This shot shows strong relevance to Andrew Goodwin's theory of the relationship between the music and visuals, showing the singer playing along to the melody of the song. This is then instantly followed by a slow pan of the band standing on a bridge, holding their instruments and seemingly waiting for something to happen. In this shot we are able to establish their clothing - smart/ casual, presenting their own style to the viewers. This is then shortly followed by numerous establishing shots of the city - including street shots, high angled city shots building up towards a shot of the lead singer standing on the edge of a building, looking down towards the street. This is shown through a medium long shot, positioning the singer to the left of the frame so that the camera is able to capture the surroundings as well as the singer in the shot. This again can be seen as a way for the audience to capture his sense of style in terms of his clothing - dark jacket, jean and shirt; however is not too clear due to the lack of lighting in the shot. This is then followed by a low birds eye view shot of a young boy looking up from the street towards the camera lens, establishing that he has seen the singer on the top of the building. As the music begins to intensify, we are then taken back to the bridge where the singer is playing on the piano. This is shown through a hand-held close up of his face as he sings. At this point, we are once again able to identify one of Goodwin's theories; music in sync with the visuals. In this case, the shots a cut in sync with the beat of the song, creating a comfortable flow of continuous editing. Numerous shots of the band are shown during the first verse of the track. This includes pans of them on the bridge, low canted angled shot of the singer on the piano and various shots of them standing on a building - shown through a wide shot, again allowing the viewers to capture the setting of the video. I personally feel that this is the first time the video is communicating the suggestion that they are "guardian angels", shown through their characteristics - looking down on everyone, standing behind bright light...etc. The bright light is used to emphasise their positions on the buildings, making it clearer for the audience to see them. As the chorus begins, we are taken to a crash scene beneath the bridge in the city. This is shown through a medium pan shot, capturing the seriousness of the situation as well as the people standing around her. In terms of the people seen in the shot, all four of the band members are shown to be surrounding her, however appearing emotionless alongside the other people in the shot. The characteristics of the other people lead to suggest that the other members of the band are un-seen in the shot, bringing a spirtual atmosphere to the video. A high angled close-up of the girls face is then shown, the singer with his hand on her shoulder, leading to suggest that he is there to guide her into the light. He then leaves her and the paramedics take her away - indicating that she is not dead, however seriously injured. Various hand-held medium shots of the surrounding crowd help evoke the emotional impact of the girls injury. As the chorus finishes, we are then taken to a shot inside a moving train. this is first indicated by the tracking shot of the train moving. This is then shortly followed by a pan shot of the singer, lead guitarist and bassist sitting on the train; each of them sitting beside a person. The way in which they are holding the persons shoulder creates the suggestion that they are "guarding"them, again promoting their roles as "guardian angels". The shots in this scene are fast paced, cross-cutting between scenes of the band playing and the narrative being told on the train - creating an even balance between both narrative and performance. As the second chorus begins, the band are shown to be standing together on top of one of the taller building in the city. This is shown through a medium shot, capturing each member of the band from the knee and above. The contrast between both the light behind them and the darkness of their clothing results in their presence to intensify. They are all shown to be looking down to the streets, again representing the characteristics of a higher power - guardians, leaders, angels...etc. As the song begins to mellow, we are taken to a scene in the early morning, with the band standing beside the train rails as the train leaves. This is shown through slow moving pan shot, with the focus pulling from the train to the band members. As the chorus begins to build, we are taken to the inside of the train again, showing all members of the band sitting beside a person on the train. This is shown through a medium shot, capturing all four members inside the frame. In this scene, everything begins to slow down and objects within the scene begin to float - shown through various close-up and medium shots of the people. This creates a sense of surrealism, in that the "guardians" presence is effecting the atmosphere - resulting in time to slow down and the effects of gravity to erase. This effect takes place in every scene that has been previously shown in the video, including; the ambulance scene, train scene and even the scene at the beginning where the young boy and his mother spot the singer standing on the building. These shots are all cut in sync with the music, again creating a comfortable flow for the viewers to watch the video. As the song comes to its end, we are left with a close - up shot of the injured girl opening her eye. This leaves the viewers to suggest that the reason for the change in the atmosphere was because the "guardians" were bringing the young girl back to life. Because this is an un-natural process, it resulted in an un-natural effect on the people surrounding them, suggesting that the young girl was important to them (the singer especially, as he was shown to be guiding her throughout the video). The video ends with the singer performing the last words of the song; "you've found me, you've found me". This is shown through a hand-held close-up of the singer, slowly moving the camera past him and into the blurred distance; the focus pulling from him to the background.
Overall, I feel that the band have successfully expressed their feelings towards their views on the depression that comes with life. They have focused highly on the impact that injury and the threat of death has on the victim and how it can also effect the people who love and care for them. Throughout the video, the band have positioned themselves within various situations where they can become infinite, watching over people and becoming guardians of the city - a metaphorical representation of "god". I feel that the purpose of this video was to show how they would change one of the many disasters if they had the power to do so, and what effect this would have of the people around them.
The video has also, to some degree, promoted their fashion sense, providing the viewers with a taste of their style in terms of clothing and hair.
The frames shown above are taken from the video "The Road", performed by the band "We Are The Ocean". This video is purely performance based, allowing me to now evaluate the key conventions of a performance based video - PERFORMANCE BASED.
At an instant, it is clear to the viewers that the video has been shot in black and white (grey-scale), limiting the color used in the video. This however can also be seen as a way of getting the mood of the song across the to the viewers.
The first shot introduces the lead singer of the band as he sings the first verse. This is shown through a close-up, hand held shot of his face, allowing the viewers to become more familiar with his appearance - complimented strongly through the shallow focus on his face. In the next slide we are introduced to the band. This is shown through a wide/ long shot of all four of them performing in a room - also allowing the viewers to establish the setting of the video. During the length of the video, many hand held shots are used on each individual member of the band. This is shown in the third slide above. As you can see, this shot provides the video with a sense of perspective towards the viewer, allowing them to feel as if they are there watching the band perform. As shown in the next slide, the viewers are then introduced to the other members of the band individually. This is shown through a close-up shot, with a shallow focus - shown above on the lead guitarist. This is also shown in the next still shot, however this time used on the drummer. I believe that the variation of shots used on the individual members on the band provide the viewers with a better understanding of the song; through both the rhythm and the beat. The next frame shows the lead guitarist singing into the microphone - shown through a medium close up. I felt this frame was important to the video as it allows the viewers to see the backing vocals being performed - again showing understanding and creation towards the video. Another feature I felt deemed important to the video was the closeups of the instruments being played. As shown in the next frame, a close-up of the bassist guitar as been used. This provides the viewer with a detailed shot of the instrument being played; an interesting and more appealing shot added to the video. Towards the end of the song, as the beat becomes more intense, the camera begins to slowly circulate around the room, showing a little more insight to the setting of the video - shown in next frame. This frame shows a shallow-focused medium shot of the bassist from behind. The next frame shows one of the final shots in the video. The video finishes with another wide shot of the band, providing the viewers with one last glimpse of the band performing together before the video ends.
Overall, I feel that both Narrative and Performance based videos have an equal ability to portray the story of the song across to the audience. Performance based videos allow the audience to see the band in their state of mind whilst performing the song, where as the narrative based video provide a narrative of the story behind the song. Many narrative based videos do have performance based features - band interaction...etc. I do however feel that Narrative based videos have more to offer on top of just portraying the meaning of the song. In this case; more color, a wider variation of shots, a visual narrative of the story of the song...etc. From this, I feel that a narrative based video would be a more appropriate and effective way to portray the meaning and story behind my chosen song.
In this section of research, I will be analysing two music videos, from which I have captured nine still shots showing different sections of the song. From this, I hope to gain a stronger understanding in terms of the variety of shots I can use for my own video. I may also be able to spot various similarities and differences between the videos shown. For my first nine shot analysis, I will be looking at Linkin parks video; Lost In The Echo - NARRATIVE BASED
As clearly shown, the video has been shot in a high key lighting. This provides the video with a degree of depth, in terms of portraying emotion through the visuals.
As shown in the top right shot, we are introduced to the antagonist of the video, shown through a medium shot of his face and neck. This shot allows us (the audience) to become familiar with the appearance of the antagonist - casually dressed, shaved hair, beard...etc. This shot also allows the viewers to gain a feeling as to what the setting of the video will be like throughout a majority of the video - dark, depressing, mysterious...etc. We are then introduced to the main setting of the video; the setting that will dominate a large majority of the video - shown on the next still shot. As shown, the setting deems to hold a historical essence in terms of its appearance. The large columns and extremely large ceiling instantly suggest to the audience that the song is related to a historical event - in this case, war. The worn down walls and ingrown scenery helps suggest this; all of which can be observed through the extreme long shot used for this particular scene. In the next slide, we are provided with a little insight towards the story. In this slide, the man is shown to be handing out various photographs taken from the suitcase he brought with him. The surrounding people appear happy to see the photos, however we as the audience are not yet shown what is on the image. This scene is shown through a hand-held shot. In the next still, the audience are provided with a point of view/ over the shoulder shot of each person holding up the image. In this case, it appears to be a young boy. The characteristics and context of this scene suggests that something bad may have happened to the people within the image, resulting in the viewers to feel sympathy for the characters shown. The next still shot shows a young man and woman, with the man holding the photograph in his hand. This is shown through a medium/ two shot, allowing the audience to observe the context of the scene - setting, characteristics, body language...etc. I felt that this scene held strong importance to the plot of the video, in that the people on the photographs are now suddenly appearing in front of the holders, creating a spiritual atmosphere towards the video. This is then followed by the photos beginning to fade - shown in next still shot. This is again shown through a point of view/ over the shoulder shot, resulting in a more intimate shot from the viewers perspective. Because the people in the photographs are fading, it becomes clearer to the viewers that these people are being perceived as personal memories for the photograph holders; people that they have lost due to the war and that they are unable to let go of their loss. This is shortly followed by the photo holders beginning to scream at their lost ones (shown in next shot), shown through a medium shot of each character. As they continue to scream, their bodies begin to crumble into ash as they fall. This is shown in the next still frame. For this particular scene, I feel that the two shot deems very effective, allowing the viewers to not only observe their bodies falling, but the reaction it has on their loved ones before they disappear also. The video then finishes with the protagonist, collecting the photographs up from the floor, capturing a glimpse of the new pictures before they are placed back into the case - The pictures consisting of the ones that had collected them from him at the beginning. The video then ends with a close up of the protagonists face, shown in the last still shot above.
For my second magazine analysis, I will be analyzing an issue from Q Magazine; as shown to the right. The cover consists of a close-up of Paolo's face, providing the viewer with a little more depth into his facial appearance. This shot also allows us to establish the difference in Paolo's eye colour - the left being green, the right being red. I am un-clear as to the reason this effect has been applied, however may have been used to provide an even color balance across the cover; the red Q logo matching the color of his left eye. The background of the cover consists of a faded white/ blue color, creating a strong contrast between Paolo's face and the background of the cover. This effect results in Paolo's face to become more clearer in terms of his appearance, creating a more visually appealing and eye catching cover towards the viewer. In terms of the cover layout and text context, the Q logo is positioned behind the right side of the artists head, along side the quoted text saying "The music that changed my life". The Q is presented in a bold fashion, making it obvious to the viewer what the name of the magazine is. The text below it is again presented in bold text, however with a different color variation; this time consisting of black and yellow. Above Paolo's head in brackets is the text;-"25th Anniversary Collectors Edition", providing the consumer with a little more information about this particular issue and what is shown inside. This is presented in black capital letters, limiting its ability to stand out on the page. The text at the bottom of the cover says "Plus; 145 albums to discover", again providing the consumers with a little more insight in terms of what the magazine has to offer. This is written in a bold, grey, capitalized text, with the "Plus" presented in red; use to grab the viewers attention. Towards the bottom of the cover, there is a list of 25 different artists. These are presented in a blue color (slightly darker than the background color to allow the text to stand out). At the bottom of the cover is written "Paolo Nutini" (the name of the artist displayed on the cover). The color of the text is bright yellow, with the size of the text being rather large in comparison to the other texts displayed on the cover. The issue number of this particular magazine (13) is shown to the right of Paolo's face; again written in a bold black text with a yellow box around it - used to help the text stand out on the page. This number however isn't used particularly to show the issue number, however is used to show that this is the 13th cover of 25 collectors edition covers. This information is displayed just below the number in the same font and style; however, a little smaller in terms of its size. The bar code is displayed at the top right of the cover along side the date at which this issue was released. This feature is purposely kept towards the corner of cover to keep it out of the way and to simply provide more room for the more important information to be placed.
In this section of research, I will be analysing various types of magazines in terms of their style, font, context and content. However, because my chosen artist is fairly recent, he has not yet been promoted on the cover of any music magazines to this day. As a result of this, I will be analysing an artist that is similar in terms of his genre and style of music. This artist will be Paolo Nutini.
The image shown below is an example of a magazine cover, published by "The Big Issue" on 6th June, 2011. As it is clearly shown, this particular issue has been published to promote the artists album release, awards and personal life experiences. The overall context of the image consists of a shallow focus of paolo on a motor bike, looking towards the lens of the camera. This allows the viewers of the magazine to instantly become familiar with the artists appearance; or in some cases become more appealed to the magazine if that particular person happened to be a fan of his music, drawn to the context of the magazine. The image also promotes the artists style in terms of his fashion physical appearance. The magazine name and issue number are placed behind the artists image, with his name positioned in front of him, providing the cover with depth. His name is presented boldly in bright yellow, a colour which works strongly in front of brown; a colour which appears to have dominated the pallet of this particular cover. The content of the magazine is promoted above the artists name and towards the bottom right of the page. These features are presented in a smaller font, however still bold with their combinations of yellow, white and brown to keep them standing out from the background image. The price of the article is also shown at the bottom right of the page; in this case, the magazine is £2, promoted in a bold white font.
Storyboarding completed, so that I am ready to pursue with filming. I will also be announcing my chosen actor - Fernando Rocha.
12th October -
Begin video shoot. Will drive to first location (Datchet car park) with Fernando and equipment to begin my film. During this time, I will be taking various shots of Fernando using his skateboard - performing numerous tricks and walking with the board in his hand. In the evening, I will be analysing existing music videos within the same genre and producing this as research on my blog.
13th October -
Second day of shooting. Will be driving to next location (Staines - Soverland Grove). At this location, I will be filming Fernando walking down the street. I will be performing over the shoulder shots and low/ high angles shots of him as he walks. At my third location; The Avenue, Wraysbury. I will be performing numerous dolly shots and tracking shots of Fernando as he runs down the street. This will be achieved through the use of my car; placing the camera out of the window as I drive along side him.
14th October -
Today, I will be travelling to my fourth location - Old Windsor Forest. At this location, I will be filming Fernando as he walks up the hill through various shots, including; over the shoulder shots, medium shots, tracking shots and close- ups. Once this is completed, I will be analysing all my existing clips and removing the ones which are not worth keeping.
16th October -
Final day of filming. Today, I am filming the house scenes - at my own home. During this time, I will be asking Fernando to be performing the overdose scene - through the use of drugs and alcohol. This scene should take no longer than a hour to shoot.
18th October -
Ready to begin editing. This will be achieved through the use of Apples "Final Cut Pro".
For my second digi-pak analysis, I will be looking at the album named Because Of The Times, produced by Kings Of Leon - Front cover shown to the right. As clearly show, the cover consists of a dark background, skull, smashing light bulb and the name of the band and album. I believe that the skull and bulb are used to show the stereotypical representation of an "idea", hence the bulb above the head. The way in which the bulb is smashing however may have been used to symbolize the intensity of the music on the album, representing the genre.
This is also suggested by the skull- adding a dark, almost uncomfortable impression to the image. The contrast between the colors has worked extremely well, allowing the white to work off the black. This also helps the viewers identify the name of the band and album clearer, a feature which is also helped strongly by its placement on the cover; being placed just above the center. The back cover also consists of a dark background (constant theme), showing the smashing lightbulb as it appears to have hit the floor. This add a little excitement to the cover, keeping the observer interested. Beneath the image is the list of tracks on the album, shortly followed my the producer and record label - bottom left. The text throughout the albums cover is presented in bold, white capital letters - allowing the words to stand out from the darkness in the background even greater.
The contrast between colors allow the observer to read the information on the album with ease - a useful feature that I will consider for my album. Overall, the context of the album is extremely simple however extremely well presented in terms of its combinations of color, and contextual arrangement.
In this section of research, I will be analyzing the first of my two digipak examples - These are simply CD's that have been released by the artist with extra content/ bonus features as well as the tracks. From this, I will be producing my own digi-pak; aswell as a practice digi pak to help me experiment with the different tools required to do so - Adobe Photoshop.
My first digi-pak example (shown to the right) is the 3rd CD produced by the band "You Me At Six"; named Sinners Never Sleep. As clearly shown, the general pallet used for the cover is mainly black and white, creating a strong/ bold contrast that becomes appealing to the observer. The text used stands out clearly, again contrasting itself against the dark background; also making the image more understanding and clear to the viewer as to its name and content. The font used is the same throughout the digi-pak, again making content clearer and the generic theme continuous. The picture on the front of the case represents a woman being arrested, holding up a sheet of card, explaining what is supposed to be her personal details; however, the band has chosen to replace this feature with their name and album name.
This feature is used again on the back of the case, presenting two sheets (one on top of the other), with the tracks featured on the album written on them. The image shown bottom left is the slide-out featured within the album sleeve, showing six images; five of which featuring each member of the band, providing the consumer with some insight to the bands appearance. They are also presented in the same way as the girl on the front cover, again holding the albums generic theme throughout. The image below is also shown on the inside sleeve, again showing a group photo of the band and again presented in the same contrast as the rest of the album - black and white. I believe that this generic theme is used to symbolize the genre of the band - punk rock, and is a feature that I will keep in mind whilst producing my own digi-pak.
I'm waiting for you For I'm broken down Coming down this time For my heart lies Far and away where they took you down Let them over to your house Where I'm broken. Down by the people if they let you breathe Don't give a damn if you still can't see Still my heart beats, for you Have become, all I love, And all I hoped for. But I, must carry on Always one Never broken Run to the lobby where I saw you try Don't give a damn for your reasons why Where sophie's(?) down in the valley where the church bells cry I'll lead them over to your eyes. Woah, I am one, I am one. Pray, story eye/I(?), Peace and love, In a future Bright, sacrifice, Came around, never broken. Down by the people if they let you breathe Don't give a damn if you still can't see, Travelling a street that I did not go, _____ lifetime to the winter load. Down in the valley where the church bells cry, I'll lead them over to your eyes, Woah, I am one, Woah, I am one, I am one.
Target audience is an important factor in relation to how my project idea will be produced, developed and eventually led to a final outcome.
To help identify my target audience, I will be studying 10 different songs on Youtube; all of which will relate to the genre of my chosen track – Jake Bugg - Broken. From this, I will hope to gain a stronger understanding of how the various artists have been presented and categorized in terms of the tracks gender. This will be done by identifying his/ her clothing, body language, setting, prop’s…etc.
Jake Bugg's music is categorized within the Indie-Rock genre, placing him along side many other similar solo artists. Having listened to 20 different solo artists; including Brandon Flowers, Brandi Carlile, Paolo Nutini and Jack Penate, it has become clear to me that they all share a common theme. One of the ways that this is displayed is through the clothing. For example, throughout the video for Jack Penate’s track “Pull My Heart Away”, the artist is shown to be wearing his own clothing. This is again displayed throughout Jake Bugg's track “Lightning Bolt”. This I believe is a common trend used for the indie – pop genre, and is something I will need to consider for my own music video. Another trend, which I feel is common within the Indie-pop genre, is the performance-based videos. For example, Jake bugg's - "Two Fingers". Throughout this video, the producer has used a combination of both narrative-based and performance-based shots. This, I believe creates a more entertaining video for the viewers, allowing them to observe both the artists identity and the links between the lyrics and the video (story behind the lyrics). This again, is another factor that I may need to consider for my own music video.
Below are some statistics on the video for Jake Bugg's track “Two Fingers”- Statistics taken from Youtube.
As you can see, the video itself has received a total of 1,635,014 views; 11,887 likes against 285 dislikes, meaning that the ratio in terms of people who enjoyed the video against the people who didn’t is a lot greater. To the right of the chart, it explains the locations where the video has been viewed the most and what audiences (gender/ ages) have the greatest interest in the song alone. The top three locations that listen to his music remain to be United Kingdom, Ireland and Scotland, with the top demographics in order from top; female 13-17years, male 45-54 and female 18 - 24. This gives me a clear indication as to the types of audiences my music video will appeal to the most.
As shown below are more examples of existing artists within the same genre, showing how their demographic statistics stand at this point in time.
Jack Penate - Pull My Heart Away;
Noel Gallagher's High Flying Birds - The Death Of You and Me
Jack Penate - Pull My Heart Away (Female 13-17 years, Male 25-34 years) Noel Gallaghers High Flying Birds - The Death Of You And Me ( Female / , Male 25-34 years)
Blink 182 - Whats My Age Again (Female 13-17 years, Male 25-34 years).
Red Hot Chili Peppers - Give It Away (Female /, Male 25-34 years)
The Killers - Human (Female 25-34, Male 25-34)
Kings Of Leon - Sex On Fire (Female 17-24, Male 25-34)
Miles Kane - Re-arrange my mind (Female /, Male 25-34)
The Drums - I Want To Go Surfing (Female 17-24, Male 17-24)
The Black Keys - Sister (Female 25-34, Male 25-34)
Mumford & Sons - Lover Of The Light (Female 17-24, Male 25-34)
From the research shown above, it is clear to me that the demographic ages that my video will be targeting for both male and female audiences are; Female 17 - 24, Male 25 - 34. In terms of my overall target audience, I am aware of the age range my music video should be appealed to. I have thought strongly about how to reflect the audience through the props used throughout the video. Props such as a skateboard and guitar approach a wide range of younger audiences, and will hopefully capture their attention to listen to my chosen artist.
Stereotypes;
- A typical young man (teenager) experiencing a rough stage in his life - whether it be because of breakup or personal problems, this will allow many of the younger teenagers in society to relate to the character in the song.
- Props such as a skateboard, drugs, alcohol...etc all relate to the younger audiences - both male and female.
- The narrative is one which will reach out to my target audience, allowing them to relate themselves to the given situation.
- In terms of the cinematography, I will be using many interesting and intriguing shots through various movements and angles. The editing will be slow-paced to allow the video to capture the mood and emotion of the song.
Given the information above, I have come to the conclusion that my target audience for my video is teenagers and young adults between the ages of 17 - 25; both male and female. In terms of the ratio, given the short list above I was able to work out a rough estimate of 65% male to 35% female; a 3:1 ratio. As my video consists of only one male character, I felt that I must consider and allow content which will address and connect with both genres. In order to do this, I must rely heavily on the narrative to portray that connection with both the male and female audiences.
My chosen track is by an artist named Jake Bugg. The track is named "Broken", taken from the album Jake Bugg. Having found a strong interest in the Indie/ Rock genre, I feel that Jake can be seen as a typical representation of how an Indie/ Rock artist may look and sound. In order to gain a full understanding on how to produce a video for this track, I will be researching the conventions and codes of other existing videos within the same genre, allowing me to experiment in new ways and gradually build upon producing a final video.
