Friday, 5 October 2012

Digi-pak Analysis 1

In this section of research, I will be analyzing the first of my two digipak examples - These are simply CD's that have been released by the artist with extra content/ bonus features as well as the tracks. From this, I will be producing my own digi-pak; aswell as a practice digi pak to help me experiment with the different tools required to do so - Adobe Photoshop.

My first digi-pak example (shown to the right) is the 3rd CD produced by the band "You Me At Six"; named Sinners Never Sleep. As clearly shown, the general pallet used for the cover is mainly black and white, creating a strong/ bold contrast that becomes appealing to the observer. The text used stands out clearly, again contrasting itself against the dark background; also making the image more understanding and clear to the viewer as to its name and content. The font used is the same throughout the digi-pak, again making content clearer and the generic theme continuous. The picture on the front of the case represents a woman being arrested, holding up a sheet of card, explaining what is supposed to be her personal details; however, the band has chosen to replace this feature with their name and album name.
This feature is used again on the back of the case, presenting two sheets (one on top of the other), with the tracks featured on the album written on them. The image shown bottom left is the slide-out featured within the album sleeve, showing six images; five of which featuring each member of the band, providing the consumer with some insight to the bands appearance. They are also presented in the same way as the girl on the front cover, again holding the albums generic theme throughout. The image below is also shown on the inside sleeve, again showing a group photo of the band and again presented in the same contrast as the rest of the album - black and white. I believe that this generic theme is used to symbolize the genre of the band - punk rock, and is a feature that I will keep in mind whilst producing my own digi-pak.



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