Narrative Based music videos consist of a main story line, more than often relating to the lyrics of the song. This I believe is an effective style of filming and a strong technique to use for engaging the audience. These specific music videos are mainly used to promote a film, applying cut scenes from the film and applying them into the video. As shown below is an example of a narrative based video; Aerosmith - I don't want to miss a thing. This video was designed to promote the film Armageddon.
Performance Based
Performance based videos feature the band/ artist performing to either the cameras or an audience. This is a common style of filming used for rock bands, often filmed at one of their concerts as they portray high levels of energy, keeping the viewers enticed to the video - also making the video more interesting. As shown below is an example of a performance based music video; Mumford & Sons - I Will Wait.
Conceptual Based
Conceptual based videos are known to be rather unusual, often basing the video on one idea - concentrating on one editing technique. They differ from other types of music videos as this is the only type that consists totally of one concept. As shown below is an example of a conceptual based music video; Oren Lavie - Her Morning Elegance.
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